Identity
Brand IdentityDesign
Techiesans understands that a cohesive brand identity, using graphics, colors, and fonts, is key to reaching your target audience. Our brand designers craft corporate identities that align with your business goals and resonate with customers.
How Brand Identity Helps Your Business
Strategic brand identity development is essential for creating a distinct corporate image, thereby differentiating your business in the consumer’s perception.
This is particularly critical for startups and small enterprises navigating competitive landscapes.
A robust brand identity fosters a positive image, directly impacting sales performance. Established brands must also adapt their identity to remain relevant in evolving market conditions and consumer demographics.
Brand Identity Design Process
Our step-by-step approach to crafting your unique brand identity, ensuring clear communication and strategic results.
Business Goals & Brand Personality
The brand identity design process commences with a structured analysis of your business, competitors, market, and customer base. Client participation through a detailed business briefing facilitates a collaborative discovery phase. We recognize that a clear articulation of the intended brand persona is fundamental to successful identity creation.
Mind Mapping
During this phase, our brand designer establishes a clear visual direction. Selecting the most effective concept early on streamlines the process, saving you time and resources. We also encourage an open and collaborative approach to explore the designer’s creative insights.
Digital Proposals
This phase involves the creation or refinement of your logo, encompassing key elements like typography, color palettes, and supporting graphics. Based on the selected concept, we’ll present four to five iterations. Through this iterative process, our brand designers systematically develop the core components of your brand identity.
Final Build
Once all brand identity elements are finalized, we integrate them into a cohesive and professional style guide. This comprehensive guide ensures consistent application across all your business touchpoints, including websites, social media, advertising, business materials, packaging, and digital communications.
