This logo type, like VISA or Google, directly links your brand name to its visual. Font choice is crucial—shape, style, and color matter. Ideal for new brands or short names, but requires regular updates to stay modern.
Monogram or Letter marks
Create your own template or use pre-made templates and examples for various content types and industries to help you get started quickly.
Abstract or Brandmark
Abstract logos, like Nike, use visuals to evoke emotion. Aim for originality. Use them for unique brands, startups, or to add personality to plain product names (e.g., Chrome). However, emotions conveyed can be subjective.
Mascot
Character logos, using people or animals, build fun, friendly brands and strong customer connections. They’re effective, but best for select industries.
Emblems or Crests
Emblems combine text and symbols (like Harvard’s logo). Though less popular now, they evoke a sense of tradition. Avoid them for contemporary brands.
Combination Logo
Combining logo types is common, offering numerous possibilities. For simplicity, a single logo type is also a good option.